How to Read Inbound Commerce - How to Sell Better than Amazon MOBI
"How To Sell Better Than Amazon" explores the eCommerce applications of inbound marketing, a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.Chapters:Chapter 1: How to Sell Better Than AmazonChapter 2: Persona-Driven MarketingChapter 3: The Unit Economics of The eCommerce Marketing FunnelChapter 4: Optimizing Product Detail PagesChapter 5: Blogging and SEOChapter 6: eCommerce Marketing Using FacebookChapter 7: eCommerce Marketing on TwitterChapter 8: Managing Other Social Media Networks and Online ReviewsChapter 9: eCommerce Email MarketingChapter 10: Experimental eCommerce Marketing & AnalyticsChapter 11: Inbound Campaign Marketing for eCommerce
